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Discover Motivations. Build a Winning Culture.

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PRIMAL Corporate®BUILD HIGH PERFORMANCE TEAMS

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PRIMAL Sport®CREATE WINNING TEAMS

The Primal Personality Assessment® is a new 21st Century tool that enables leaders to facilitate transformational change by identifying and accessing the deepest, underlying motivational needs of their most important team members and stakeholders.   Gaining insight into innate values and beliefs is the key for leadership and team empowerment. Wherever maximizing individual or team commitment and performance is critical for success, in business or sport, the Primal Personality Assessment® can be a valuable tool.  

Specifically developed for organizations that require the best from every team member – especially emerging and high-growth companies.

For collegiate and professional sport teams that rely on motivational insight to optimize individual athlete and team performance.