PRIMAL SPORT®
The tool for building high-performance teams.
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info@primal-leader.com
IN SPORT, IT’S ALL ABOUT MOTIVATION
The Primal Personality Assessment® is ideally suited for collegiate and professional sport teams that rely on motivational insight to optimize individual athlete and team performance. It is a 21st Century tool rooted in positive psychology and focused on maximizing human potential.
The Primal Personality Assessment® identifies the intrinsic motivations of individuals and teams. Understanding and accessing personal motivations can help people be happier, more satisfied and more successful because they can set goals and place themselves in situations that match their core interests and values. This alignment leads to positive outcomes—all highly desired in developing elite athletes and successful teams.
 Greater vitality and persistence in pursuing life and work goals, including sustained behavioral change. |
 Significantly increased job satisfaction, well-being and commitment. |
 More effective performance, particularly on tasks requiring creativity and conceptual thinking. |
 More effective high-performance motivation versus rewards, deadlines, surveillance, evaluations and other commonly used leadership tools. |
 Promotion of volunteerism and other prosocial behaviors. |
 A greater degree of personal flexibility and psychological well-being. |
THE PRIMAL TEAM
The Primal Personality Assessment® has two best uses in sport:
Identifying individual athlete motivations to provide athletes, coaches and sport psychology experts with the most direct route to persistent, high performance.
Identifying the “ideal” team motivational profile to establish the “formula” for a winning team:
- Replicate Success: Benchmark a successful team and replicate the “ideal” motivational profile season-after-season.
- Enhance Performance: Evaluate an underperforming team’s motivational profile and identify opportunities to strengthen the motivational mix.